Email Push for ANCILLARY (jp version)
Aside from selling seats in AirAsia, there is a constant need to sell add-ons like Santan (inflight meal), insurance and seat selection.
Therefore, emails such as these are often sent when we want to remind passengers as well as promoting new items or ongoing sales.
*Note: towards the last year in AirAsia, I was in charge of handling web design for the Japan team.